Change is about behaviour
And no matter what the economics books say, people are not purely rational, so no amount of bullet points and numbers alone will get people to change.
Stories create change
Stories are how we see the world, and how we create meaning. Successful change often starts with a powerful, shared story about the “why”, the “what”, and the “how”.
REAL is a platform for a co-created story
With REAL, everyone can share their stories on any device, anywhere in the world, any time. Use text, photos, and video. Like, discuss and vote on the most impactful stories.
Not invented here
Even a good story is likely to be met with suspicion if it comes from "someone else". The line between motivation and manipulation is thin, and a scent of the latter can wreck the change process in its infancy.
Change is as much about how it happens as what is happening
Invite everyone into the discussion, and let them have a say. In addition to giving you a wealth of different views, this will make everyone feel appreciated, and less likely to oppose the changes later on.
REAL: a toolkit for facilitating large-scale discussions
Engage individuals and groups into multi-stage dialogues. Get the bird’s-eye view with the Word Cloud tool. Reframe the discussion with the Sensemaking tool by introducing themes, collect quotes under the themes, and analyze and discuss each theme separately.
There’s only so much a single facilitator can do
REAL is the perfect force multiplier and can help you reach thousands. Even so, in the long run, your transformation will be smoother if you can cultivate local change champions and transfer ownership to them.
Change always creates friction
No matter how good the start, change is never easy. Learning new things is always uncomfortable. And it takes time for it to become the “new normal”, so there’s plenty of opportunities for things to grind to a halt.
Build a positive feedback loop
Generate quick wins and share them across the organization. This keeps the discussion going, provides opportunities for reflection, and helps everyone stay on track - all the while creating a living documentation of the change journey.
REAL lets you tailor your follow-up
What question would you like to ask? You decide. From whom? You decide. Who should be able to give feedback to whom? You decide. Should everyone be able to see? Or is it for your eyes only? Everything is possible.